My Peers Are Scaling Fast—Should I Expand or Go Deeper?

Maya asks: "The market I work in is doing well, but my peers are making more sales in other areas. I want to grow fast, but I worry I'll stretch my team too thin and screw up what's already working. My peers talk about scaling like it's the goal. But is there real value in going deeper where you're already winning? How do you know when expansion is smart versus just a distraction?"

In this episode, Scott reveals the critical difference between a working system (functions in one place) and a scalable system (proven in multiple markets), shares his own expansion failure story (opening a second location that required a completely custom playbook), and gives Maya permission to ignore peer pressure and go deep instead of wide. You'll learn how to test if your playbook is truly scalable, when to use separate teams for new markets, and why building for your desired lifestyle beats chasing peers' growth metrics.

The bottom line: Go deep before you go wide. Extract every bit of gold from your current market before chasing the next one. And if scaling isn't in your heart, don't let peer pressure force you into it.

Got a business question? Ask Scott here: https://scotttodd.net/ask